Also much like reality, the online gaming community uses a system of customised words and phrases to describe events and places, and to communicate. Some slang may be familiar to the
general public, while some may be specific to the gaming community, or even individual games/genres. The language used in online games, especially in the fantasy genre, is often very descriptive.
The naming of places within World of Warcraft can certainly be said to contribute to its overall atmosphere. Take for example, raid and dungeon instances. With names like Grimrail Depot, Shadowmoon Burial Grounds and Hellfire Citadel, you get a mental picture of some very unpleasant places. However, were they to be named something along the lines of Magical Unicorn Playground, that would conjure up an entirely different kind of place. (Tuan, Y. 1991) Generally, by reading the name of a place, you can get a fair image of what to expect. However, there are exceptions to the rule, such as Whimsyshire in the Diablo franchise. In short, the people, customs and languages of a place all contribute to the making of it; World of Warcraft is no exception.
References:
Kuttainen, V. (2016). BA1002: Our Space: Networks, Narrative and the Making of Place, week 5 notes.
Tuan, Y. (1991). Language and the Making of Place: A Narrative-Descriptive Approach. Annals of the Association of American Geographers, 81(4), 684-696. Retrieved from http://www.jstor.org/stable/2563430

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